Define your ICP and messaging in minutes, not weeks
A guided wizard that turns your best customer data into actionable ICP filters, buyer personas, and converting messaging sequences.
Most ICP work is a mess
ICP definitions live in scattered docs, personas are outdated, and messaging varies wildly across the team. The result? Inconsistent targeting and low conversion rates.
- ICP in Google Docs — outdated, ignored, or non-existent
- Generic personas — "VP of Sales at mid-market SaaS" isn't actionable
- Disconnected from outreach — ICP work doesn't flow into campaigns
- Weeks to get right — and then it still changes quarterly
How the wizard works
Four steps from raw data to ready-to-deploy campaigns.
Analyze your wins
We look at your closed-won deals to understand what works.
Define ICP criteria
Set firmographic, technographic, and behavioral filters.
Generate personas
AI creates detailed buyer personas with pain points.
Craft messaging
Get persona-specific sequences for email and LinkedIn.
Most ICP tools stop at filters.
LeanGTM connects your ICP directly to personas, messaging, and campaigns—so your targeting actually gets used.
From research to revenue faster
ICP work that actually impacts pipeline.
Minutes, Not Weeks
Go from "we need an ICP" to "campaigns are live" in a single session. Update it quarterly without the offsite.
Actionable Personas
Not just demographics—pain points, triggers, objections, and exactly what messaging resonates.
Direct to Campaigns
One click exports your ICP filters and messaging to outbound sequences. No copy-paste, no lost context.
Everything you need to nail your targeting
From closed-won analysis to persona-specific messaging, all in one flow.
Multi-step ICP Wizard
Guided process to define your ideal customer profile based on your best customers and market opportunity.
AI Persona Generation
Automatically generate detailed buyer personas with pain points, triggers, and communication preferences.
Pain Point Mapping
Identify and categorize the specific challenges your personas face that your solution addresses.
Trigger Event Tracking
Define the signals that indicate a prospect is ready to buy—funding, hiring, tech changes.
Messaging Templates
Generate persona-specific messaging sequences for email and LinkedIn that actually convert.
Export to Campaigns
Push your ICP filters and messaging directly into campaigns with one click.
The wizard in action
ICP Builder - Define your ideal customer profile
AI-generated buyer personas with pain points
Ready to define your ICP properly?
Book a demo and we'll show you how to build your ICP and messaging in minutes.
Book a demo